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About Us > Paul Clusker
Paul Clusker's interest in sales and business development began early: he financed his way through Warwick University by operating an ice-cream van. His sales were high, although he now admits he was helped by the fact that he was operating during the heatwave of 1976! After graduation, he entered an altogether tougher market, front-line sales for W&T Avery and Co.
Having learned his craft, he moved into sales management in the electronics industry. Searching for ways to increase the effectiveness of salespeople of varying levels of natural ability, he became increasingly enthusiastic about the use of coaching to supplement traditional sales training.
In the early 90s, Paul began his training in the field of Neuro-Linguistic Programming (NLP), becoming a licensed Master Practitioner, and training with some of the most innovative and challenging communication trainers in the world, including NLP co-originator Dr John Grinder. Paul went on to become one of the founder members of a well known corporate coaching partnership providing performance coaching to the business and medical communities.
Paul joined forces with Andrew Bass to form BassClusker in 2002. He has since been energetically applying his supportive and enthusiastic style in order to help leading professional service firms develop their peoples' abilities to act as proactive and rounded business advisors.
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